eCommerce optimization is a holistic approach to improving your website and allowing visitors to easily convert into customers. From navigation and design to content and product descriptions, everything on your website should be intentionally leading users towards the end goal: purchasing your products or services.
With conversion rate optimization being such a detailed process, it's hard to know what might need to change or be added without performing a thorough CRO audit. With over 10 years of experience in both web design and SEO, our team has the knowledge and tools to improve your website and ultimately your customer's experience.
Clearly, online sales are a huge segment of product revenue, yet only 28% of small businesses in the U.S. are selling their products online, and even less are optimizing their sites to attract their target market.
Are you using eCommerce optimization to boost your online profits? Do you have a product-based business but no way for your customers to purchase online? We can help!
We will create and/or optimize your website to help increase your online revenue and capture your target market’s attention.
We use effective eCommerce marketing techniques including:
SEO services: Optimize for Google, Yahoo, and Bing, all the major search engines.
Site layout and structure: We’ll work with you to ensure your online store is presented in a way that is clean, easy to navigate, and search engine friendly.
Keyword research: Exhaustive keyword research can help you avoid the common pitfalls of many eCommerce sites. Choosing the right names and descriptions for your products is vital.
Optimized content: Ensuring the content you include with your products is correctly optimized can mean being found when otherwise you might not.
PPC management: In addition to making sure your site is optimized, we’ll also manage your Pay Per Click campaign (or create one) to ensure your most important products are highly visible in search engines.
Compelling calls to action: Having a good call to action and compelling content can turn someone who was simply researching a product into a paying customer.
With the uptick in the eCommerce storefront market, having your very own custom eCommerce web design is a must to truly stand out from the potential competition and similar digital storefronts in your preferred market or industry. eCommerce storefronts that appear generic, uninspiring, or outdated are much less likely to drive sales while increasing conversion rates and ROIs. When you have a custom website design, leave a lasting a positive first impression on visitors and those who have an interest in learning more about your brand and what you have to offer.
Customized designs provide you with more freedom and flexibility when getting creative, choosing a color scheme, and implementing your brand's aesthetic into the form of an online presence. Building a website layout from scratch is a way to maintain more control over the entire look and feel of your online store, from beginning to end.