Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.
Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company scandal.
At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience. At its worst, this kind of marketing can drive customers away with persistently annoying spam emails.
Wondering how to get started with email marketing? Email marketing is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down…
The bottom line is that you can’t send out email marketing campaigns if you have no one to send them to. And the other thing to remember is that email marketing won’t work if you don’t have the right people on your list.
That means you need to capture leads to grow your email list with your target audience. For that, there’s no better tool than Pksoftech:
Pksoftech is the world’s #1 lead generation software. We empower businesses to create stunning optin campaigns in a matter of minutes with zero coding skills required.
Then, using our highly advanced targeting rules, you can display these campaigns to the right people at just the right time in their customer journey.
As a result, you can drastically grow your list with quality leads and see huge increases in your company’s profits. Plus, Pksoftech integrates with over 30 of the most popular email service providers.
An email service provider (ESP) lets you segment your audience, organize your list, and distribute email campaigns to your audience. You can also track the results to improve future campaigns.
A good ESP should integrate with your other marketing tools so you can turn everything on autopilot as you grow your leads.
There are a ton of email service providers out there, but we take the guesswork out and make it really easy to choose the right one for you and your goals. A big later in this guide, we’ll list out our favorite ESPs that you can choose from.
After those two steps, it’s just a matter of refining your lists and your messaging so you’re reaching your audience and really connecting with them. Plus, you’ll be able to set up some automation in your email service which will make things much easier for you.
Ready to jump in? Let do it!