Understanding retail customers and delivering shopping experiences that match their expectations has always been challenging, This is because creating and managing their experiences has been more about reactive decisions that are based on delayed and incomplete data. Pksoftech’s smart retail solution continuously gathers actionable customer data in real-time. Further, the solution fuses physical in-store data from IoT sensors with digital customer data to create 360-degree customer profiles that enables them to deliver more personalized shopping experiences, engage their loyal customer base, and boost sales through relevant and timely promotions.
With diverse devices used in different locations, retailers are already utilizing cellular technology to connect their kiosks, vending mechanism, and point of sale. Now is the time to scale up with deployment of IoT-based solutions that take in-store experiences to the next level.
Think beyond the basic foot traffic in and out of your retail store. Smart Retail offers in-depth analytics to utilize the data for getting actionable insights.
Smart Retail leverages IoT, beacons, and AI to allow retailers to optimize marketing campaigns by responding quickly to evolving customer needs and market trends.
Take your retail store’s security to the next level with smart loss prevention and security tools that are capable of guarding assets and alerting about potential risks.
Pksoftech Smart Retail solution is apt for retail businesses of all sizes and types, from brand stores to shopping malls, and supermarkets. They bring together the power of beacons, sensors, and IoT platform to serve extensive benefits that make them a worthwhile investment.